Additional Information
| Description | Integrated Marketing Communication is a contemporary approach in marketing communication that highlights the strategic process used to plan, execute and evaluate measurable brand communications programmes through strategic integration of different media such as advertising, Internet marketing, public relations, direct marketing and sales promotion. |
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| Name of Institution | UNIVERSITI SAINS MALAYSIA (USM KL) - INSTITUTE OF POSTGRADUATE STUDIES |
| Qualification | Master's Degree |
| Course Duration | 24 months |
| NEC Field | Marketing and advertising |
| Entry Requirements | 1. Bachelor's degree 2. CGPA of at least 2.75/4.00; or 3. CGPA between 2.50-2.74 with the following additional conditions: or 4. (a) Research experience for at least one year; or (b) Work experience in related field for at least one year, or (c) At least one (1) academic publication in the relevant field; or (d) Grade B for major / elective courses; or (e) Grade B+ for final year project 5. CGPA between 2.00-2.49 (Bachelor's Degree with Honours) with the following additional conditions: or 6. (a) Research experience for at least five (5) years; or (b) Work experience in related field for at least five (5) years; AND c) At least one (1) academic publication in the relevant field; or (d) Grade B for major / elective courses; or ( e) Grade B+ for final year project |
| English Requirement | (a) A minimum score of 46 in Internet-based TOEFL (Test of English as a Foreign Language). (b) A minimum score of 7.5 in TOEFL Essentials (Online). (c) A minimum score of Band 5.5 in IELTS (International English Language Testing System). (d) A minimum score of 160 in Cambridge English Advance (CAE). |
| Special Requirement | - |
| Scholarship | No Scholarship Available |
| Scholarship URL | - |
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