Additional Information
| Description | The Doctor of Philosophy (Advertising) program at UPSI aims to develop researchers who can conduct relevant research focused on understanding and predicting marketing actions of firms and managers, as well as consumer behavior. Students will learn to understand, explain, and predict the effectiveness of various advertising strategies and develop theoretical frameworks for designing more efficient strategies. |
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| Name of Institution | UNIVERSITI PENDIDIKAN SULTAN IDRIS (UPSI) |
| Qualification | Doctoral Degree |
| Course Duration | 60 months |
| NEC Field | Audio-visual techniques and media production |
| Entry Requirements | i. Candidates must have relevant master’s degrees from Universiti Pendidikan Sultan Idris or from other institutions of higher learning approved by the senate, or ii. Candidates may have other qualifications deemed acceptable and have been approved by the senate, and iii. Candidates must fulfil specific program requirements, where appropriate, as prescribed by the faculty |
| English Requirement | International candidates must pass TOEFL with a minimum score of 550 or IELTS with a minimum score of 6.0 |
| Special Requirement | - |
| Scholarship | No Scholarship Available |
| Scholarship URL | - |
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